Woman-Powered Fashion

Posted by Jen Anderson on

Woman-Powered Fashion

We all know that buying from women-owned businesses (like us!) is empowering for women in general. But it's also a way to empower ourselves as consumers. Because when women are calling the shots, products get designed with other women in mind.

Think back to all the unsatisfactory clothing you've owned over the years. For me there was the blue shirt that bled all over me when I got caught in the rain, pants with waistbands that dug into me whenever I sat down, and pants that wore holes in the inner thigh. And what about the clothes that you rejected in the store - the scratchy unlined wool pants, the wrinkle-resistant shirt that felt stiff and uncomfortable, the long sleeved tee that was see-through because....tough luck, that's why.

plus size clothing new arrivalsThese are not clothes designed by someone who might wear them. Those clothes are what you get when someone says, "eh, good enough." But women wear women's clothes. We take uncomfortable, frumpy clothes as a personal affront. How dare that awful garment exist?

Vikki Vi inspires loyalty because we wear the clothes ourselves and we listen to our customers. We offer high and low necklines because we've been asked for both those things. But a neckline so wide that your bra straps peek out? We know better. We also look at past sales when deciding which pieces to include in a particular collection - you're telling us what you want without saying a word.

These days womenswear tends to be comfortable and available in a greater range of sizes. Why? Because there are more women calling the shots. We're dressing for ourselves and for men. Every few years we'll see an article about all the women's fashion trends men don't like, and women respond with a resounding, "so?"

plus size clothing new arrivalsDon't be shy about letting us know what you'd like to see in future collections. We want to hear it. We're designing these clothes for you, after all.

But let's make this conversation about me, shall we?

I'd like to know what you want me to write about. Comment with some ideas, or even just mention the type of posts you've liked in the past and want to see more of. Ask me anything. If you'd rather tell us privately, email us at To give you some ideas, here are the 5 posts with the most traffic at the moment.

Plus Size Job Interview Outfits

Style Tips for Inverted Triangle Shaped Women

Plus Size Cruise Wear

Shopping Tips For Short Waisted Plus Size Women

Stop Cursing Your Hips: Style Tips For Pear Shaped Women

Let me know what your greatest fashion challenges are, or life challenges that fashion might help with. You know I'm a firm believer in clothing as social armor. Chances are that you're not the only one with that issue. If you're looking for an outfit that you can wear to your cousin's third wedding where you're sure to see that aunt who can't go three minutes without mentioning her diet, I've got your back. 

We've just gotten some stuff that we know you're going to love, so....

Check out New Arrivals

Check out our other peeks behind the scenes.


Where to begin??
Bathing suits for pool exercise and hot tub including and past size 24…with a bra that actually holds them up and keeps them from overexposure while pool exercising,…. with enough coversge to keep my excess belly/ skin from exposure at the leg oprnings, …with straps that adjust so dont fall off my shoulders, …that are easy to get into…. , that doesn’t become see thru.


Wearing a caftan to a wedding IS a great idea and I wear them for other occasions too. Danielle’s caftans can’t be beat. I have 14 and love each and everyone of them.

—Frances rainbolt,

I have especially liked the posts about vacation and travel. Some excellent points were made about what to wear on the plane, how to look nice while being relaxed and what things are easy to take. The what-to-wear to a funeral was thoughtful and helpful. But my all-time favorite was the advice to wear a caftan to a wedding and have all the people in high heels and shapewear envy you!

—Sally spero,

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