Put down the deliberately ugly holiday sweater. We need to have a chat. And not just about how on earth the Ugly Holiday Sweater became a trend. And you in the back with the Christmas Red/Christmas Green top, and your friend with the Hannukah Blue and White dress? You need to listen up too. You know better than to buy something that you can only wear once (or once a year). But THE HOLIDAYS have a way of taking over our brains.