About Us

About Us

Plus By Design is the home of all things Vikki Vi.

Our mission is to help women feel better about themselves. Too many women blame themselves for the scarcity of well-made, professional plus size clothing. But when you can look in the mirror and like what you see, it affects every aspect of your life. Our clothes let you feel comfortable, confident, and put together.

Vikki Vi Classics include timeless styles that are versatile enough to wear to the office, the park, or special occasions. Our long-lasting finely ribbed stretch knit material means that our pieces have a very low Cost Per Wear.

Listen to Danielle Malconian featured on the Women and Manufacturing Podcast. 

The Fabric

Our clothing drapes beautifully, skimming your curves without smothering them in excess fabric. Our signature Classic fabric (14 ounce traditional knit blend of 94% acetate and 6% spandex) feels silky soft but it's remarkably durable. Customers tell us that they've been wearing the same exact pieces for decades. Our jersey knit classics are buttery soft and light as air. Of course, both fabrics are machine washable.

Meet the Team

Danielle Malconian

Danielle is our CEO and has been selling Vikki Vi Classics for 30 years. She discovered the line while working at Nordstrom, and went on to found Plus By Design to make Vikki Vi available online.



Leslie handles customer service, logistics and buying.




Allegra is our photographer/model and has been with us for over 15 years.



There are also Leslie and Danielle that operate the warehouse and make sure your packages are shipped correctly!  

Melanie Cristescu lovingly and beautifully does the make-up for our photo shoots.

Roger handles the manufacturing in New York City.


Jen is our fabulous blogger.





We offer Free Shipping on orders $75 and Up.  Orders are shipped from Los Angeles, CA  Monday-Friday.  If you need an order expedited, please contact us.

Plus by Design
21622 Lassen St.
Chatsworth, CA  91311
Phone:  T818-223-8853    Email:

You can find us on Social Media 

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