If you own a caftan, you already know why they're becoming popular. Actually, you've probably been wondering when everyone else was going to catch on. The rest of you have visions of Mrs. Roper's 1970s caftans dancing in your head and you're wondering how they could possibly be back in style.
Widespread working from home happened. Women refused to wear their uncomfortable office wardrobes since they weren't leaving the house. (I sincerely hope that in The After Times, these same women discover comfortable, professional-looking clothes.)
At first, everyone wore pajamas and yoga pants until the novelty wore off. Women started wanting to look nice while also not wearing pants. Caftans have been coming back into style for a while, so they were already available in modern fabrics and prints. Caftans were exactly what women were looking for.
A Quick History Lesson
The caftans that were popular in the 1970s were...a lot. You could say the same for most of 1970s fashion. Loud, exuberant prints rendered in a polyester fabric that didn't wrinkle, but also didn't breathe - no wonder they went out of style.
But caftans are classic for a good reason - they're extremely glamorous. Originally, caftans were extremely functional. Their voluminousness keeps air moving around the wearer's body, keeping them cool. No wonder they originated in hot climates way back before the invention of air conditioning.
In the 1950s and 1960s, French designers started designing caftans for the rich and fabulous. Since then, caftans have had an air of luxury. Caftans are what you wear while luxuriating around the pool at your villa in the Italian countryside. You could be curled up on the couch, snacking on popcorn and watching TV, and you'll still feel (and look) like you're resting in the lap of luxury.
21st Century Caftans
We've made a lot of advances in fabric. Today's polyester blends don't wrinkle like their ancestors, but they also breathe and drape like natural fibers. If the only caftans available were thrift store 1970s caftans, they wouldn't be Having A Moment now.
Today's caftans are the perfect combination of style, comfort and easy care.
Plus Size Caftans?
Caftans are so voluminous that it may seem surprising that they come in different sizes. Vikki Vi Caftans come in one size, but that size is only appropriate for women who wear our sizes 0X - 4X. Someone who usually wears a size 10 would be overwhelmed in a plus size caftan. And a plus size woman might technically fit into a regular size caftan, but it would lack the glamorous volume of a larger caftan.
Are Caftans Really Here to Stay?
I think so. Once you discover comfortable, stylish clothing why would you go back to anything else? As businesses reopen and people start going out into the world, women are going to want to look stylish but they won't want to go back to wearing uncomfortable clothing. They won't see any reason to pack away their caftans.