Vikki Vi and Plus by Design – Press and Media Kit

Brand Story

Plus by Design launched in 2001 as one of the earliest dedicated plus-size online retailers. In 2008, Plus by Design acquired Vikki Vi, a brand that had been a cornerstone in Nordstrom Encore departments throughout the 1990s. For over 30 years, Vikki Vi has been loved by women who value timeless style, lasting quality, and clothing that makes them feel confident and comfortable.

Our mission is simple: to deliver Effortless Fit, Unstoppable Confidence through clothing designed specifically for plus-size women.

What Makes Vikki Vi Unique

• Signature Fabrics

  • Classics: Acetate/lycra knit that drapes beautifully, resists wrinkles, and keeps its shape through weight changes.

  • Jersey: Soft, versatile, easy-care knit with stretch and comfort.

• Fit &Sizing
  Decades of expertise creating styles for plus-size women in sizes 0X–4X.

• Longevity
  Customers keep and wear Vikki Vi pieces for years. When they’re ready to part with them, pieces are resold, donated, or gifted—rarely discarded.

• Sustainability
  Our garments are well-made and built to last, reducing waste and supporting a more thoughtful fashion cycle.

Customer Love

Here’s what women are saying about Vikki Vi:

• “The quality and fit of Vikki Vi Classic tank dresses make them a true wardrobe staple—always flattering and timeless.”

• “I own several Vikki Vi Classic dresses because they travel wonderfully. They’re my go-to at home or on a cruise—top quality that lasts for years.”

• “The fit is amazing—they move with you and swing effortlessly. I love the fabric and the colors.”

These testimonials reflect what our customers have known for decades: Vikki Vi is about confidence, comfort, and lasting quality.

Product Categories

• Vikki Vi Classics: Pants, skirts, tanks, jackets, dresses.

• Vikki Vi Jersey: Tunics, dresses, petite pants, wide-leg pants.

• Print Collections: Seasonal, bold, and statement prints.

• Citron: Silk blend kimonos, blouses, and scarves with Asian-inspired prints.

• Sterling Artwear: Artful toppers to pair with Vikki Vi Classics.

• Kiyonna: Flattering dresses from casual to special occasion.

Danielle Malconian – Founder, CEO

Danielle Malconian has over 30 years of experience in the plus-size apparel industry. From her early career as a Nordstrom buyer to launching Plus by Design and acquiring Vikki Vi, Danielle has been a leader and advocate for plus-size women in fashion. She is also a SCORE mentor, guiding entrepreneurs in building sustainable businesses.

Media Angle Ideas:

• The future of plus-size fashion in the Ozempic era.

• How longevity and sustainability define Vikki Vi.

• The unique challenges (and opportunities) of plus-size retail.

• Why women return to Vikki Vi season after season.

Summary

Vikki Vi offers timeless plus-size clothing designed to flatter, fit, and last. From signature acetate/lycra Classics to versatile Jersey, Vikki Vi creates pieces women wear with confidence. Available at PlusbyDesign.com and select retailers.

Contact

Website: PlusbyDesign.com
Press Contact: Danielle Malconian, CEO
Email: danielle.malconian@plusbydesign.com
Phone: 818-223-8853